In Pakistan, the abaya has long been seen as one thing — traditional, plain, made for one purpose. But across the GCC, women wear abayas the way they wear any other fashion piece: with options. A daily abaya. A shopping abaya. An abaya for weddings, for events, for making a statement. Not one abaya for every occasion — a wardrobe of them.

We started Veilara because Pakistani women deserved the same choice. We design abayas the way GCC women already do — modern silhouettes, thoughtful details, pieces made for daily wear and pieces made for your biggest days. Modesty was never meant to limit your style. At Veilara, it doesn't.